The daruma market of Bishamonten Myoho-ji Temple is familiarly known as the "Bishamon-san" among the locals. This market is as popular as the daruma markets held at Takasaki in Gunma, and Jindai-ji Temple in Tokyo. These daruma dolls, good luck mascots that encourage a rich harvest and business prosperity, are sold in over 60 shops. The roots of the daruma come from a story which held that the Bishamon Tenno came down to the mortal world to hear people's wishes. Among the many shops nationwide, the Sugiyama Daruma Store which started making and selling daruma dolls in Fuji City (former workshop) in the end of the Taisho period, and their "Suzugawa daruma" is worthy of note. It is characterized by a great beard and mustache. Huge numbers of stalls line the street from Yoshiwara Station to the temple, and people flock from all over Japan.