The oldest merchant house in Kanagawa Prefecture, run by the Uiro family. The traditional sweet, uiro was originally produced during the Muromachi period and has a distinctive glutinous texture and subtle sweetness. The recipe has been protected and is only ever passed on to one son at a time, with the current owner being the 25th generation. It is much-loved as a traditional souvenir, and is exclusively sold in Odawara. Further, the Uiro family has deep-rooted connections with the Kyoto Gion Matsuri festival float "Toro-yama", and the Toro no mai dance, which has been handed down in Enshu-Morimachi, Shizuoka Prefecture. The kabuki play, Uiro Merchant, which originated from this house, can also be discovered at the Uiro Museum, together with the history of the sweets (Admission free). Its traditional shop front is another one of Odawara's signature landmarks.
||1-13-17 Hon-cho, Odawara City, Kanagawa
||+81-465-24-0560 (Japanese only)
||10:00 a.m. to 5:00 p.m.
||Every Wednesday, the third Thursday of the month, December 31st and January 1st
||Sweet uiro (1 block) from 648 yen
* There are five different varieties (white, brown, azuki bean, black bean, chestnut).
||Approx. 15-minute walk from the east exit of "Odawara Station" of JR Tokaido Shinkansen.